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Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts, especially your social strategy. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now! Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!
According to statistics, 63% of businesses have started using video content marketing. Out of those businesses, 82% feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI. Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. It is really worth considering using videos to promote your business.
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Video on landing pages is capable of increasing conversion rates by over 80%. Video is within reach for businesses of virtually any size — team and budget alike.