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It’s so important that 97% of marketers are using social media, and 78% of salespeople outsell their peers by using social media for their business. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either. Clearly, there is a disconnect between those who are seeing the benefits of social media and those who are struggling to get started.
You can use social media as a platform to distinguish your brand from competitors, too. Showing consumers that your brand personality is clearly defined and consistent is valuable, but you also want to make sure you are also wrapping your brand identity in common trends on the internet (as appropriate) to show your audience that you are up-to-date on the world around you. If you understand the characteristics of your target audience, you will be able to personalise your messages to resonate with that audience more appropriately.
Social networks are one of the fastest-growing industries in the world. Social media marketing helps validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.